Now more than ever, prospective, current and returning customers expect a beautiful and functional web experience. There’s nothing worse than a navigation that isn’t easy to access on mobile or a font that is difficult to read on a laptop. Customers will bounce, literally, every time before trying to navigate a clunky, outdated or inaccessible website.

Thankfully, there are a variety of tools that business owners and their content creators can use to build simple, beautiful, effective websites. From Wordpress to Wix, Squarespace to Square, we’ve helped three different businesses in the past six months create a better website for their business.

With each project, I worked to develop a unique homepage that speaks directly to the customer about the value of the service. These are showcase, interactive websites that are specifically created for each service’s target customer. No frills or fake copy, just telling the story of each business and reiterating their commitment to quality and customer service in 10 pages or less.

Simple, clean images that show the service, demonstrate a clear call to action and highlight an easy-to-click phone number. None of the website I create are super fancy — but they are super effective. And for sales, that’s the key.