Simplify to maximize with Diet Center - Cincinnati

With Diet Center - Cincinnati, it's all in the family.

In November 2015, a college friend reached out to us to help her mother and aunt's new weight loss business thrive with social media management. The twin sisters Carol and Claudia were business saavy but struggling to maintain an active presence on their Center's Twitter and Facebook pages. Together, we developed a comprehensive social media strategy for the brand, helping the Facebook page to go from 44 likes to nearly 1,000 in less than 18 months. Read Diet Center's testimonial.

Along the way, Checkmate helped build a reputation for the brand online, while the owners were building a foundation of success. The twins grew their business from a handful of clients in the fall of 2015 to exploring expansion later this year. But like the daughter helped launch Diet Center - Cincinnati's social media presence, her brother helped launch the business with a website designed as a project for a college class.

The Center's website was fine. It served its purpose; it had information about the business' mission, programs and services. It was visually interesting, and structurally, it was sound. But like his sister, Checkmate Consulting picked up where the son had left off to help the twin sisters develop and design a simplified user experience on their website.

 

As opposed to its original look and feel, Carol and Claudia wanted a simple, mobile-friendly, no-fuss website with multiple conversion opportunities. View the finished website.

We added a coupon in the sidebar of every page with $50 off graphic if users scrolling through converted to booked appointments. We removed a lot of clutter with program pages and instead focused on how every program at Diet Center - Cincinnati is personal with a one-stop "Win at Losing" program page. And we added a powerful page for the weight loss brand: Our Results. The page features simple snapshots of before and afters of real Diet Center - Cincinnati clients. These aren't professional, well-lit before and after shots with hair and make up. This page features real people getting real results in the clothes they're wearing after work.

The level of authenticity in both the copy and the images, including multiple nods to Carol and Claudia throughout the site, makes the Center website feel deeply personal. Visitors get to know the Center by reading recent health tips in blog posts and Claudia and Carol's personal mission statements, entering into a valuable, personal relationship before customers place a first call. That personal connection is a core value to Diet Center - Cincinnati's brand, and it subtly is on display throughout.

And like Diet Center - Cincinnati, this website is focused on results. Less than three days after its May 1 launch, Claudia reached out to let us know that a new customer had called to book an appointment after browsing the Center's website at her daughter's track meet. Six months ago, a call like that would've been a rarity. But by now providing website management services, we hope together, it'll soon become an expectation.

Making Mary with Top Tomato

John and Marina Backes at Circle B Ranch have been Checkmate clients for nearly two years. Here at Checkmate, we're obsessed with their Berkshire pork products, including pork chops, bacon, hickory smoked hams and small batch sauces that go with everything. So it's easy for us to help meet their marketing needs.

For nearly two years, we've helped develop Circle B Ranch's social media presence on Facebook, Twitter, Instagram and Pinterest. Sales from their website, circlebranchpork.com, have gone up every year since we've joined their team. But John and Marina were looking for a standout product. Then, Marina came up with something special: Top Tomato Cocktail Mix.

We were hooked on the first sip.

So when Marina asked us to develop a product launch website just for Top Tomato Cocktail Mix, we jumped at the chance to help promote this incredible cocktail mix.

Marina wanted her website to be easy to navigate, mobile-friendly and feature copy that was sassy to match her brand.  We had a lot of fun developing out this scroll through design, featuring bold call to action buttons, high-quality product shots provided by Checkmate Consulting and conversion opportunities back to the Circle B Ranch main page.

And instead of reinventing the wheel, we used the currently in place ecommerce engine through Circle B Ranch's main site to drive online sales. This made online executing and tracking online purchases easy for Marina on the back end and familiar to Circle B Ranch customers on the front end.

We're proud of not only our finished project, but also the speed in which it was executed. This web development project, from initial conversation to launch date, took less than 45 days. 

Here's to another successful Checkmate Consulting website.

A (nearly) finished project

It's been a busy summer.

After returning from Italy, Greece and Turkey in May, I dove right into the biggest web development project Checkmate has conquered to date. In June, I shared with you the three big goals for this project: websites would feature a conversational tone, skimmable, engaging content and multiple conversion opportunities, including big, splashy contact us forms, automatically generated email responses and bios for staff members. 

On June 17, I presented a mock-up to the dean of technical education. With his enthusiastic approval, I embarked on a 200-hour project to execute his vision to better market these incredible programs and support the school's mission of providing quality technical education for local students.

And on Aug. 23, the last of these 21 department websites went live.

In the three weeks since its sitewide launch on OTC's first day of the fall semester, Checkmate has received numerous pieces of positive feedback on the functionality of the new department landing pages. Plus, in the first week alone, the technical education division received numerous emails from the contact forms on department pages from stakeholders and students seeking information during off-hours and online. 

But with any project that large, there are a last few tweaks and edits to make. Small line edits that were missed during proofing, reviewing the institution's style guide to ensure that web copy is consistent with brand standards and two minor, simple appearance changes to two department landing pages -- all work yet to be done. But it's work that we're excited to continue until this project will be exactly where and how the client wants it to look.

From pitch to implementation, we're more than six months into this major project at Checkmate Consulting. But we are so excited to be able to continue on this journey to excellence for OTC, a commitment we make for every brand to take them further.

Building better websites

For the last two years, we've been providing the highest caliber of content and customer service for our customers at Checkmate Consulting. We've been tweeting, posting, liking and sharing, while building brand awareness and creating authentic, engaged communities for our customers.

It's been an exciting journey so far, and we're thrilled to announce the next step in our journey to being a full-service digital marketing agency.

As of March 1, we'll BEGIN OFFERING Website Design and Maintenance SERVICES.
 

But we didn't intend to go down this road as a company. In January, Mike Luebbering Construction contacted us to design, build and implement a simple, functional website for the family-owned construction company. We were tasked to tell their story simply and completely in two weeks.

Mike Luebbering Construction tasked us with building a website for the family-owned construction company. We did it -- and we did it in a week.

Mike Luebbering Construction tasked us with building a website for the family-owned construction company. We did it -- and we did it in a week.

Our team of digital communications experts with years of website development and creation experience built MikeLuebberingConstruction.com in less than week, tweaking and teasing out content on appropriate channels and testing our content before its launch today. And in less than 24 hours, Checkmate Consulting is happy to report that nearly 150 unique visitors have stopped by MikeLuebberingConstruction.com.

We're excited to be offering Website Design and Maintenance services for current and new Checkmate Consulting customers, who know the importance of a digital presence for their business and brand identity. But it's important to note that we are not web developers; we aren't creating a website from scratch. For our customers, we will be utilizing tried-and-true website management and online content management systems to create fully functional websites. We don't do the coding, we just provide the content and help you tell your story.

And your brand's story needs to be told.